Discovery & Research · master area

Moment Identification

Finding the specific friction or failure point in the activity. Not the average experience — the actual moment, with timing. The seed of the experience snapshot.

Owners: PO, Designer Phase it lives in: Before We Build

Where it lives in the chain

• Before We Build · Person & Moment — the canon
• Before We Build · Journey Mapping — the moment lives inside a J-step

How to do this

• Practice — Writing Feature Briefs · Step 1 — the experience snapshot
• Skill path — Designer foundations · Step 3
• Clinic — A brief that didn't witness — when the moment is a category instead

Related crafts

• Person Identification — names the who
• Journey Mapping — places the moment in its J-step
• Observation — surfaces the moment in the first place